Jennifer Karchmer || Independent. Journalist.
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Authors: Boost your confidence and book sales through self-assured public speaking

6/1/2017

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PictureJennifer served as Book Manager for A.C. Fuller's "The Anonymous Source." Seen here with the author at Village Books in Bellingham, WA.
Years ago, while living in New York City, I would spend a Friday night at the Barnes & Noble at 14th Street-Union Square. First, I would grab a handful of books I had on my reading wish list and plunk down in a comfy chair. Unfortunately, my pocketbook at the time allowed me to purchase only one book. Before departing, I would get a coffee at the café and go to the metal folding chairs set up in the reading gallery to listen to an author talk about his or her latest book.

​When I wanted to support a small, independent bookstore, I would head over to BookCourt in Brooklyn and do the same.More recently, while living in the Pacific Northwest, I listen to authors of fiction, memoir, non-fiction, humor, and all genres by attending writing conferences like the annual Write on the Sound held in Edmonds, Wash. When I want to hear an author do a reading from his or her book, I go to Village Books, an independent bookseller in Bellingham, Wash.

The reality is that not all authors are good at speaking, self-promotion or selling. That’s OK. Writers are good at writing.
Sometimes the speaker is well prepared, confident and engaging, which is enjoyable for the audience. We get valuable information on how to write our memoir or novel. We laugh at interesting stories and leave with a good impression of the author’s work (and a purchased copy of the book). Other times, the author is nervous or uncomfortable or just doesn’t know how to make genuine, or subtle, pitches to buy the book.

The reality is that not all authors are good at speaking, self-promotion or selling. That’s OK. Writers are good at writing.

Therefore, if you are an author approaching an upcoming book signing, writing workshop or lecture and want to boost your confidence, and more importantly your book sales, here are a few tips:

1) Remember to stay hydrated. Try tea or tepid water. Ice water tends to alarm the vocal cords, whereas a warm drink is more soothing and calming.

2) Pass around one copy of the book during the talk. If they’ve come to hear you, chances are they are old-school book lovers and will enjoy touching the cover, rubbing the book spine and holding it as if it were theirs. Make them envision it on their bookshelf. Also, diverting attention to the book takes the focus off of you momentarily to take a deep breath and relax.

3) Assume everyone will purchase a copy. Use language like “readers like you,” “when you read the book…” (Similar to job interview advice.)

4) Make reference to page numbers and turning points. For example, “By chapter 3, Clarissa was becoming stronger and looking at life in a new way.” Or, “On page 67, she says …” Your audience will begin to connect with plot and writing technique and will want to get to that exact spot to see for herself. Also, those who brought a pre-purchased copy for signing can follow along.

​5) Bring something new to each engagement. Your audience will appreciate when you say, “I haven’t mentioned this before during a talk…” Be genuine and your readers will connect with you, and then your writing.
This blog post was originally published on Medium: https://medium.com/@journalist_jk/authors-public-speaking-boost-your-confidence-and-book-sales-55f7539bfc05
Bonus info: 
While this video (below) is geared toward public speaking, I'd argue it provides an excellent structure for all storytelling. 
​
Authors and writers take heed... watch this short explanation (8 mins) of how to succeed at public speaking and pay particular attention to the parts about giving your audience a reason to care (5:32) and building metaphors (6:45):
https://www.ted.com/talks/chris_anderson_teds_secret_to_great_public_speaking#t-39948
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My First Writer's Retreat: Hosting "Ask the Editor"

9/8/2016

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Picture
Writers gather around the drawing board as we brainstorm manuscripts during the first "Ask the Editor Writer's Retreat" held in Poulsbo, WA in August 2016.
What do you get when you put a handful of writers and one editor in a room for eight hours? Well, the punchline doesn't involve a bar, how to screw in a lightbulb or entering the gates of heaven, but it can lead you to improving your manuscript and ultimately answering the question: How do I hire the right editor?

In August, I explored that question as part of my first writing intensive course: The Writer's Retreat: Ask the Editor. As the owner of Over the Shoulder Editorial, I work with a  variety of writing clients in fiction, essay, memoir, and creative writing, in addition to master's students, academics, and corporate clients. The writers who come to me are published and also up and coming. Over time, I've been compiling a FAQ list based on clients' questions related to writing.
​Apparently, there is a mystery surrounding what exactly an editor does. For example, many clients ask what is the difference between proofreading and editing? How about the different types of editing, such as copyediting and line editing? How do I know when I need an editor? How do I hire the right editor? What is a developmental edit? How about a  Manuscript Overview? Do I have to "Accept" each of my editor's suggestions, or can I "Reject" them (ode to MSWord's Track Changes).

These are all very good questions, so I decided to hold a retreat to help writers get the basics of what an editor does. This is helpful for writers at all levels. You will be able to decide how and when to hire an editor.
Picture
Original promotional poster for The Writer's Retreat: Ask the Editor
Take for example the different writing phases. If you are in what is known as the "messy draft" (the very beginnings of writing your novel where you are trying out language, character development and just getting the story on the page), it doesn't make sense to hire an editor because much of the manuscript may change and it's OK to be making mistakes at this phase. 

Later, when you've moved into your "method draft," (when the story has taken shape and you need guidance), you will want to hire the right person to offer suggestions on story arc, scene development, tension buildup and overall organization. 


Would you like an hour with a professional editor? 
I am available for writing coaching. Send me an email today to set up your consult.



With these critical questions in mind, I began "The Writer's Retreat: Ask the Editor" with five  motivated writers from a variety of backgrounds. We had two Young Adult writers, an author of historical fiction, a romance/mystery writer and an author dabbling in both fiction and nonfiction.

​During the two days, I presented  structured workshop sessions and also more informal discussions on how to pitch to an agent, common writer's mistakes and how to improve your MS (see agenda and sample materials below). Also, writers had an opportunity to sit down one/one to receive personalized critique on a sample of their MS. We also covered how to start and join a writer's group, how to write a synopsis, and helpful advice on when to hire an editor. It was a weekend chockfull of information, brainstorming, collaboration, laughing, oh, yea, and good meals and coffee. I too learned a great deal about writer's concerns so that I can be best attuned to their needs and cater to their specific manuscripts. No two writers are alike!
​
"Apparently, there is a big mystery surrounding what exactly an editor does."
I teamed with Laura Kemp, an artist and writer, who graciously offered her Poulsbo, WA home and studio, Gamble Creek Farm & Studio for our setting. Gamble Creek has a spacious indoor workspace where we held instruction, lovely grounds for lunchtime and writer reflection (and birdwatching!), and a private and relaxing area for an editor to hold one/one consults with writers for individualized manuscript feedback sessions.

Please contact me if you'd like me to design a special workshop or session for your writer's group, conference, school or event. ​Also, contact Laura Kemp at Gamble Creek Farm & Studio as she continues to host creative workshops in Poulsbo, WA in writing, art, drawing, and photography.
Click below to see a sample of the "Ask the Editor" materials including the agenda

Photo gallery (below) of The Writer's Retreat: Ask the Editor held in Poulsbo, WA, August 20-21, 2016.

The editor treats participants to a rendition of the Auxilary Verbs (sung to the tune of Yankee Doodle Dandy). 

So if you missed the inaugural writer's intensive, not to worry. I plan to hold more of these workshops in the future. Meantime, I am very accessible via social media and around the Internet so please see the links below and LIKE and Share and read some of my work. 

Connect with Jennifer on social media:
  • Listen to my Podcast "The Whatcom Wordsmith" http://www.jenniferkarchmer.com/podcast.html
  • FB (LIKE and Share my page please) https://www.facebook.com/The-Whatcom-Wordsmith-322427831172671/
  • Find me on Twitter: https://twitter.com/editor_jk
  • Check out my website: http://www.jenniferkarchmer.com/
  • Here's a fun piece about New York Times best-selling author Robert Dugoni: http://www.jenniferkarchmer.com/blog/why-a-robert-dugoni-master-class-is-like-a-course-in-film-appreciation
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    Jennifer Karchmer

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